Marketing and Advertising Claims Non-Reliance Letter Template

Marketing Non-Reliance Letter for Advertising Claims Template (UK)

Protect your advertising campaigns, promotional activities, and commercial marketing arrangements with our professionally drafted Marketing Non-Reliance Letter for Advertising Claims Template (UK). This marketing non-reliance letter is designed to establish clear boundaries of reliance in relation to advertising claims, marketing statements, performance representations, and promotional materials, confirming that parties do not rely on specific claims or assurances outside the agreed contractual framework.

This non-reliance letter provides clarity, limits liability, and safeguards businesses, agencies, and advisers involved in marketing and advertising activities, including digital marketing campaigns, influencer promotions, brand partnerships, and agency engagements.

Why Choose This Letter Template?

Secure Your Marketing and Advertising Activities

This non-reliance letter clearly defines which advertising claims, promotional statements, or performance representations are not relied upon, reducing exposure to disputes, complaints, and misrepresentation claims.

Comprehensive & Legally Robust

The marketing non-reliance letter includes carefully drafted disclaimers, acknowledgements, and limitations of liability tailored for marketing and advertising contexts.

Professionally Drafted

Written in solicitor-style language, this marketing non reliance letter is suitable for regulated advertising environments and commercial marketing arrangements.

Fully Customisable

This non-reliance letter is provided in an editable format, allowing you to include campaign details, marketing channels, claims, and exclusions from reliance.

Time and Cost Efficient

Avoid costly bespoke drafting while using a professionally prepared non reliance letter suitable for repeated commercial use.

Who Should Use This Non-Reliance Letter?

• Businesses running marketing or advertising campaigns

• Marketing and advertising agencies

• Influencers, content creators, and brand partners

• Corporate marketing teams and brand managers

• Solicitors and legal advisers advising on advertising compliance

Key Features Included

• UK-compliant non-reliance letter clauses

• Definitions of parties, campaigns, and promotional scope

• Acknowledgements of independent assessment of advertising claims

• Exclusion of representations and performance guarantees

• Limitations of liability provisions

• Governing law and jurisdiction clauses (UK-ready)

• Signature and execution blocks

• Optional schedules for campaign disclosures or substantiation

Step-by-Step Instructions for Use

1. Complete all party and campaign details accurately.

2. Identify all advertising claims, marketing statements, or assurances covered by the marketing non reliance letter.

3. Specify limitations of liability relevant to the marketing or advertising activity.

4. Ensure each party reviews and signs the marketing non reliance letter, ideally with independent legal advice.

5. Retain executed copies for compliance records, audits, and dispute management.

FAQs About Marketing Non-Reliance Letters

Q: What is a marketing non reliance letter?
A marketing non reliance letter is a formal document confirming that parties do not rely on specific marketing statements, advertising claims, or promotional assurances when making commercial decisions.

Q: Is this marketing non reliance letter enforceable in the UK?
Yes, when properly executed and aligned with advertising agreements and applicable UK law.

Q: Why is a marketing non-reliance letter important?
A marketing non-reliance letter helps manage liability, supports regulatory compliance, and reduces the risk of disputes arising from reliance on advertising claims.

Q: Can this marketing non-reliance letter be used for influencer marketing?
Yes — this marketing non-reliance letter is suitable for influencer agreements, digital promotions, and brand partnerships.

Q: How often should this marketing non-reliance letter be updated?
Regular updates are recommended to reflect changes in UK advertising law and regulatory guidance; this version is current for 2026.

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